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New Billboards & Gas Station Videos to Increase Lasting Recovery

The network is thrilled to share our latest advertising initiative featuring five eye-catching billboards across the five counties. Additionally, we have launched a captivating video campaign at 200 gas station pumps within Lake, Mecosta, Newaygo, and Osceola counties. Montcalm County is also participating with an extensive campaign that includes over 200 pumps, highlighting the September ACCEPT (Awareness, Compassion, Collaboration, Education, Prevention, and Treatment) event (learn more by visiting the Montcalm Prevention Collaborative Website).


 

This regional strategy seeks to raise awareness about recovery through the use of trusted messengers. The billboard and video showcase individuals from the communities who are respected and trusted. Through this method, we aim to raise awareness about recovery and foster connections that support long-term recovery.


Find a gas station near you....

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Creating connections for a lasting recovery,

Jessica Wimmer, Network Director


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This project is supported by the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) as part of an award totaling $1,200,000 with zero percentage financed with non-governmental sources. The contents are those of the author(s) and do not necessarily represent the official views of, nor an endorsement, by HRSA, HHS or the U.S. Government.

Ferris State University

Design and Development Ferris State University Design Project Center 2025

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